After working in various cultural fields, Viva Videnović has dedicated her professional life to film. Her first film was made out of passion and with little help of friends in film industry. Soon she moved to Studio Maj where the renowned Slovenian film producer Dunja Klemenc was her tutor for most of the things there is to know about making films. Now she is at Strup produkcija but works with other companies, too. Her projects have recently been included in the ZagrebDox and Ex Oriente development workshops.